I'm a professor of applied AI for digital marketing at California Science and Technology University (CSTU) in Silicon Valley and a senior instructor at Santa Clara University. 30+ years of enterprise-level expertise. Advisor to Harvard, Stanford & MIT.
From 2023 to early 2025, the focus was on prompts. However, reasoning AI (with chat memory, RAG, personalization, etc.) is very good at understanding what people really want.
The focus is now "pplied AI, which means, "actually use AI in business". This includes AI plaforms for Digital Marketing, Generative Engine Optimization (GEO), and Retrieval Augmented Generation (RAG) with Knowledge Base (KB), business goals, metrics, and KPIs. See my Consulting page.
Author of 22+ Books on Digital Marketing
My books include seven Amazon #1 Best Sellers and have been published in the USA, China, Taiwan, Mexico, France, Germany, the UK, Denmark, Sweden, Finland, Italy, and Spain. Publishers include McGraw-Hill (USA), Tsinghua University Press (China), Jain Publishing (USA), Betwin (Paris), Klean (Denmark), and Editorial Jus (Mexico).
Search Engine Marketing was published by McGraw-Hill (2009. 267 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index). It was translated into simplified Chinese and published by Tsinghua University Press in Beijing. It was also translated into traditional Chinese and published by McGraw-Hill for Taiwan. “This is the first book to bring analytics, digital marketing, and traditional marketing together.” — Foreword by Haoyu Shen, Chief Operations Officer (COO) of Baidu.com.
I was the technical editor of Search Engine Marketing, Inc.
Certifications
I wrote and teach certification courses for corporate-level for mid-size and large corporations, including staff at government in US cities and states. Some are very large organizations with millions of members. My courses include search engine marketing (SEO), digital ads with Google Ads, Google Analytics 4.0 (GA4), LinkedIn Profile Optimization (LPO), and the use of LLM AI in digital marketing.
Advisor to Silicon Valley Startups
I’m an advisor to GPTDao, AIMW, EdgeEvo, SVRI, SVBS, and Livert for digital marketing strategies, connections, and more. I wrote Startup, a #1 Amazon Best Seller.
Board Member
I’m on the board of the DMAnc, Sacred Stream, and several more.
Consulting
I'm a consultant to Harvard and Stanford (both more than ten years) and eleven years with MIT. I've worked with very large organizations (VLO).
Testimonials
Ask my students. They rank me as Best Professor, Best Course Materials, and Best Palo Alto Backyard Parties.
How I Do Digital Marketing
- I do enterprise-level Applied AI for Digital Marketing to build credibility, visibility, authority, and trust. See my Consulting page. I try to understand the audience's needs and genuinely help them. I focus on data-driven decision-making with metrics and KPIs that support business goals. This means no manipulative or aggressive tactics.
- How am I different from other marketers? Seth Godin, Neil Patel, and Gary Vaynerchuk focus on consumer psychology. Ryan Deiss and Russell Brunson use aggressive funnels, upselling, and lead generation tactics for short-term gains. Brian Dean focuses only on SEO.
More about What I Do
In the 70s, I handbuilt digital devices with curcuit boards, electronic parts, and a soldering iron. In 1987, I began Usenet, an early version of the Internet, and set up the Fidonet node for Denmark. I came to Silicon Valley on the 4th of July 1992. I’ve worked at SGI, SUN, Oracle, NTT, Brio, Acxiom, Cisco, and over 25 startups. I’ve built more than 350 websites. I co-founded three Silicon Valley startups (two with successful exits).
I was the cofounder and CMO (Chief Marketing Officer) at Lingolet, Inc. We built an IoT device, the size of a cigarette lighter, that did AI-powered translation in twelve languages, transcribed up to ten hours of speech, and connected you to live interpreters worldwide, incl. China. The corporate version gives you instant connection to some 2,000 interpreters in over 30 fields in more than 180 languages. I did the strategies for marketing, legal, investment, acquisition, and more.
At Cisco, I set up the first Global SEO in 44 languages in 84 countries. Cisco had been around for 25 years earlier, but they never did global SEO. I speak a bunch of languages and read several more languages.
I was the Director of the Digital Agency at Acxiom, where I led digital marketing teams for global Fortune 200 companies.
At Dialpad, I was employee #12, where I was the head of marketing and webmaster. It was the first VOIP service (before Skype). We grew from zero to 16 million users in one year, which was the fastest-growing company in history at the time. We were in the list of the world’s 50 largest websites.
I was National Chair of the NWU Tech Writers Trade Division from 1994 to 2004. I worked with technical writers, journalists, techpub managers, recruiters, and so on. I wrote part of the overtime law in California.
In 2005, I co-founded a startup, raised $500,000, and grew it to +175 staff employees.
In 2008, I co-founded The CCG Group with Stephanie Cota.
From 2005 to 2018, I managed MIT's Google Foundation Grant for the OpenCourseWare Project. I increased traffic from 52 visits per day to 17,500 per day, dropped the Cost-per-Click (CPC) from $0.70 to $0.07, and improve the Click-through-Rate (CTR) from 0.12% to 4.02% in the first six months and kept it over 8% for 200,000 keywords for the last five years. I managed two million dollars in the account to get 570.4 million impressions and 13.3 million visits. Over 8 million people downloaded courses. Many went on to become professionals, teachers, or professors. MIT placed me on their thank-you page between Google and the United Nations.
When the MIT started its OpenCourseWare project, other universities laughed and said it would never work. Yeah, like what did they know?
OpenCourseWare now includes the University of Tokyo, IIT, Tsinghua University, Peking University, Shanghai Jiaotong University, Stanford, Harvard, MIT, Carnegie Mellon, Yale, UC Berkeley, and hundreds of universities worldwide. Yeah, it worked.
I've managed Harvard University Medical School’s Boston Children’s Hospital (BCH) (the world’s #1 pediatric research hospital) $1m Google Foundation Grant since 2012. I added 150,000 keywords in 42 languages (all European languages plus Arabic, Bengali, Chinese, Hindi, Japanese, Korean, Russian, and more). Within two weeks, I had 10% worldwide market share for pediatrics for only $300 per day.
I’ve been interviewed in newspapers, magazines, radio, and TV in Denmark, Germany, Greece, Brazil, China, Spain, Mexico, Finland, Ireland, Japan, the UK, France, Serbia, and other places. In March 2023, Boye & Co wrote a short bio of me.
I graduated from the Universität Heidelberg. Founded A.D. 1386, it’s Germany’s leading university and one of the world’s top schools, where I attended classes with Hans-Georg Gadamer and Jürgen Habermas. I did the entrance exams, courses, tests, and my thesis in German and graduated Magister Artium Heidelberg. I began my PhD on Heidegger, bought a computer to write the doctoral thesis, learned to write code, and dropped out of my PhD studies to work in computers.
I live in Palo Alto with my wife and cat. If you want to see more stuff about me, see my personal page at andreasramos.neocities.org.
About My Website andreas.com
My website is hand-built. I wrote every line of code by hand. My website is artisan, organic, free range, and uses renewable energy (Palo Alto's electricity comes from solar and wind farms). The website is mobile-first, responsive design, HTML5, and uses a floating navbar. The search box is powered by Google.
People ask about my tech stack. That's a fancy way to say, "what stuff you use?" My main software includes Editplus and Sublime, Screaming Frog, Google Ads, Google Ad Editor (GAE), Google Master Client Center (MCC), Bing Webmaster Tools (WMT), Google Analytics 4.0 (GA4), Gemini Pro for LLM AI, the latest versions of DeepSeek, OpenAI, Google Gemini, Microsoft Copilot, Anthropic Claude/Sonnet, and others, Google NotebookLM, Zoom, an HP Windows desktop computer and Microsoft Windows 11, two Windows laptops, two tablets, and two smart phones (Samsung Android and Apple iPhone). I use WhatsApp and Wechat. For social media, I use WeChat, Blue Sky, Twitter, and LinkedIn.
Experience
Certifications: I wrote the certification courses at CSTU and the DMAnc for digital marketing, SEO, Google Ads, Google Analytics, and LinkedIn Profile Optimization (LPO).
I've worked with more than 450 clients and projects. Key clients include (alphabetically) 24 Hour Fitness, Academy of Arts, AcademyX, Acxiom, Amazon Consulting, Association of National Advertisers (ANA), ATT, Autodesk, Aveda, Bain, BanColombia, Bank of America, BICSI, Brio Technology, California Science and Technology University (CSTU), CCG, Chase Bank, Chubb Insurance, Cigna, Cisco Systems, Citibank Brazil, ClassJunky, CMO Council, Comcast, Consulate of Denmark, Coremetrics, Covad, Cutco, Dialpad, DMAnc, Encanto, Enterprise Rent-a-Car, Fisher Investments, Ford, Four Seasons, Fuji Film, Gamelink, General Motors, Grumman, Harvard University’s Boston Children’s Hospital, Hewlett-Packard, Hitachi, IBM, IMSI, Indigo, INSEEC, Intuit, Invio Software, Johnson Control, Klean, Lingolet, Marriott, Marvel, McDonalds, Methodist Church of North America, MIT, National Writers Union (NWU), Nippon Telephone and Telegraph (NTT), OMNES Education, Omniture, OneMBA, Oracle, Paypal, Position2, Postal Savings Bank China(PSBC), Princess Cruises, PWC, Republican National Committee, Samsung, San Andreas Systems, Sandisk, Santa Clara University, Shutterfly, Silicon Graphics (SGI), Silicon Valley Red Cross, Stanford University Graduate School of Business, Stanford University Medicine, Storm Technologies, SUN Microsystems, Target, Teknowledge, Toyota, UC Berkeley Haas School of Business, United Airlines, University of Monaco, Visa Brazil, Voysys, Wells-Fargo Bank, and Yahoo.
Speaking Experience
I’ve spoken at conferences in New York City, Dallas, Chicago, Seattle, Los Angeles, Phoenix, AdTech Shanghai, Mexico City (in Spanish), San Francisco, Palo Alto, SES San Jose, BAM Chicago, CES Las Vegas, Paris, Beijing, Berlin and Vienna (in German), Aarhus and Copenhagen, Denmark (in Danish), Stockholm, Madrid, Cartagena Colombia (in Spanish), Riyahd and Jedda (Saudi Arabia), Karachi (Pakistan), and more. I’ve also spoken several times at Stanford and UC Berkeley.
Testimonials for "The Big Book of Content Marketing" by Andreas Ramos
- "Andreas Ramos is the finest thought leader and writer I know in the digital marketing field. I have read his prior books and applied his thinking successfully in my digital media businesses. His new book is the best: it is up to date, clear, easy to read and very insightful. Everyone interested in successful digital marketing should have this book on the top of their reading list!" — Angelina Forrest, Executive Director, SinoMedia Int'l Group.
- “With customers doing more and more product research before even ever speaking with a company, content is now king. Andreas Ramos captures the keys to making content effective in driving revenue for B2C and B2B marketers alike.” — Bonnie Crater, President and CEO, Full Circle CRM.
- “Wondering what all the big fuss is about with content marketing? "The Big Book of Content Marketing" explains exactly why this dynamic practice is here to stay. This book demonstrates the incredible reach content marketing provides businesses while giving readers the inside track on industry best practices. Buy this book now and grow your sphere of influence!” — Cheryl Burgess, Author, "The Social Employee", CEO, Blue Focus Marketing.
- "This book is loaded with facts and examples. I love the QR codes. This is an excellent book for the beginner or expert marketeer looking to build credibility into their marketing campaign. It’s all about the money, and money comes from the funnel. This book shows you how Content Marketing pulls money from the funnel - which could land an investor for a startup or a bigger budget for your department. This one is definitely going into my Technical Marketing toolbox." — Craig Ellrod, Technical Marketing Manager, Citrix Systems.
- "The web is now part of our daily life, and high quality content is key for a top user experience. This book gives you basic insights on how to reach your ultimate target: the user, and how to listen to his real needs using a thorough approach based on reliable and measurable data. Concepts like salience, geodemographics, the 90/9/1 rule, help you understand how it really works. Andreas has a broad expertise to show you the tools for successful content marketing." — Fernando Moreno, Psychologist, Madrid.
- “Looking for the what, how, and why of content marketing – or customer-centric marketing as the author would have it - then look no further. I've been introduced to many books about content marketing, but rarely have I seen a book on the subject, which is both an easy read and a comprehensive guide to the what, how and why of creating a plan for marketing your product online. This book has something to offer for the rookies as well as the pros. Whether you are a student, marketing manager in a large organization or a small start up, you'll be able to draw up your own marketing road map by reading and following the advice given by Andreas in his new book. The book covers everything from the context in which content marketing should be placed to how customer-focused content, not sales people, can help your business grow.” — Janus Boye, CEO, JBoye.com.
- “Amazing. Chinese companies can learn the latest in Silicon Valley marketing. Andreas writes clear and accessible English for a worldwide audience. You must get this book.” — Ken Chang, CEO, ShanghaiValley.com, Shanghai.
- “Wow – my IQ just went up dramatically! The Big Book of Content Marketing is excellent. Not only did my content marketing intelligence rise exponentially, so did my overall digital marketing intelligence. I am going to recommend this book as mandatory classroom reading.” — Jodi Gill, President, The Experts Bench.
- "Andreas Ramos's latest book provides a fantastic overview of content marketing. It covers the full range of topics, from the basics of marketing to SEO, tracking, and metrics, all illustrated with meaningful and memorable examples. I highly recommend this book to any organization that is looking to get its message out and expand its client base. I also highly recommend this book to marketing students and course instructors. It would fit perfectly within any e-marketing, marketing communications, or marketing strategy course at the undergraduate, masters, or MBA level. For any audience interested in marketing, this book is a must-read." — Joe Lajos, Professor, Faculté des Hautes Etudes Commerciales (HEC).
- “This book provides insightful frameworks into content marketing with web technology in mind so that content can be best utilized, optimized, and tracked. Marketing professionals trying to find connections with customers will find this book invaluable.” — Grace Hu-Morley, Sr. Manager, Solutions Product Marketing, Polycom.
- “"The Big Book of Content Marketing" not only shows readers why content marketing will be vital to brands in the coming decade, but also how to activate your content team around industry-leading strategies proven for success. For brands looking to take the next step in building their online presence, this book is a must-read.” — Mark Burgess, Adjunct Marketing Faculty, Rutgers University.
- “Content marketing is becoming an essential tool for changing your business with content that your customers need.” — Pat McEntee, Managing Director & Co-Founder, Kairoic .
- “We don't look for buzzwords, we look for guidance on honing our strategy. Andreas has been there to help us to stay focused and highlight what we have to do next.” — Patrick Keating, Stanford Graduate School of Business .
- "Andreas' Big Book on Content Marketing is a must have for anyone serious about building their brand. Andreas is a longtime author, expert and entrepreneur in the search engine marketing revolution." — Rajiv Parikh, CEO, Position2.
- "Out with vanity marketing and vanity metrics, in with "The Big Book of Content Marketing". This book provides the tools to create, distribute, and measure the impact of your personal brand without the fluff." — Ryan Withop, Business Intelligence/Predictive Analytics, YouSendIt.
- “This is not one of those fluffy guides to marketing concepts. Actionable and intelligently written, "The Big Book of Content Marketing" reads like a blueprint for driving tangible results via the art and science of modern content and inbound marketing.” — Shawn Naggiar, Chief Revenue Officer, Act-On Software.
Legal Stuff
Copyright © 1994-2026 Andreas Ramos USA. All rights reserved.
You have 100% privacy. I do not collect, share, or sell your personal data. I use Google Analytics 4.0 (GA4) to web trends but it gives me no indentifiable information about you.
See what else you can find at andreas.com
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