Ad Fraud: The Book

How to Prevent Ad Fraud in Google Ads, Google Analytics, Microsoft Advertising, Facebook, Google Ad Sense, and SEO

Google Ad Fraud ebook: How to stop fraud in your Google Ads account.  

There are several types of ad fraud:

  1. Ad fraud by scammers: People who steal your ad budget
  2. Ad fraud by marketers: People who overcharge you
  3. Ad fraud by the tools: Google, Facebook, and others overcharge you

This book covers the third type of ad fraud. The tools themselves have default settings that take your money.

I saw that many students and friends at startups, companies, and organizations didn’t understand the tool settings so they lost money. I show you how to fix that.

If you're using Google Ads, SEO, or Google Ad Sense, get this book. It'll save you lots of money.

Get the eBook

Get it at Amazon.com for your smart phone, tablet, Kindle, or whatever.

Errors and Corrections

A few minor typos and a duplicated section:

  1. p. 29: Delete the section with the heading "Don't Show Your Ads Where You Don't Do Business"
  2. p. 29: Move the section "A List of Countries to Exclude" from p. 29 to p. 33 and insert before "Bad Sites for Bad Boys"
  3. p. 31: Change the heading to "Block People in Other Locations"
  4. p. 47: Second full paragraph, delete "person"
  5. p. 75: The illustration caption should be on the previous page
  6. p. 87: Delete the heading "Opening Summary"

If you see any more errors, let me know.

List of Countries

Here is a list of countries so you can block all of these in Google Ads. The list includes the US and Canada. If you want your ads to appear in a country, delete it from the list.

United States | Canada | Afghanistan | Albania | Algeria | American Samoa | Andorra | Angola | Anguilla | Antigua and Barbuda | Argentina | Armenia | Aruba | Australia | Austria | Azerbaijan | Bahrain | Bangladesh | Barbados | Belarus | Belgium | Belize | Benin | Bermuda | Bhutan | Bolivia | Bosnia and Herzegovina | Botswana | Brazil | British Virgin Islands | Brunei | Bulgaria | Burkina Faso | Burundi | Cambodia | Cameroon | Cape Verde | Cayman Islands | Central African Republic | Chad | Chile | China | Colombia | Comoros | Costa Rica | Cote d'Ivoire | Croatia | Curacao | Cyprus | Czechia | Democratic Republic of the Congo | Denmark | Djibouti | Dominican Republic | Ecuador | Egypt | El Salvador | Equatorial Guinea | Eritrea | Estonia | Eswatini | Ethiopia | Falkland Islands (Islas Malvinas) | Faroe Islands | Federated States of Micronesia | Fiji | Finland | France | French Guiana | French Southern and Antarctic Lands | Gabon | Georgia | Germany | Ghana | Greece | Greenland | Guam | Guatemala | Guinea | Guinea-Bissau | Guyana | Haiti | Honduras | Hong Kong | Hungary | Iceland | India | Indonesia | Iraq | Ireland | Israel | Italy | Jamaica | Japan | Jordan | Kazakhstan | Kenya | Kosovo | Kuwait | Kyrgyzstan | Laos | Latvia | Lebanon | Lesotho | Liberia | Libya | Lithuania | Macao | Madagascar | Malawi | Malaysia | Maldives | Mali | Malta | Marshall Islands | Martinique | Mauritania | Mauritius | Mexico | Moldova | Monaco | Mongolia | Montenegro | Montserrat | Morocco | Mozambique | Myanmar (Burma) | Namibia | Nauru | Nepal | Netherlands | New Caledonia | New Zealand | Nicaragua | Nigeria | North Macedonia | Norway | Oman | Pakistan | Palau | Palestine | Panama | Papua New Guinea | Paraguay | Peru | Philippines | Poland | Portugal | Puerto Rico | Qatar | Republic of the Congo | Reunion | Romania | Russia | Rwanda | Saudi Arabia | Senegal | Serbia | Seychelles | Sierra Leone | Singapore | Sint Maarten | Slovakia | Slovenia | Solomon Islands | Somalia | South Africa | South Georgia and the South Sandwich Islands | South Korea | Spain | Sri Lanka | Suriname | Svalbard and Jan Mayen | Sweden | Switzerland | Taiwan | Tajikistan | Tanzania | Thailand | The Bahamas | The Gambia | Timor-Leste | Togo | Trinidad and Tobago | Tunisia | Turkey | Turkmenistan | Turks and Caicos Islands | Uganda | Ukraine | United Arab Emirates | United Kingdom | Uruguay | Uzbekistan | Venezuela | Vietnam | Western Sahara | Yemen | Zambia | Zimbabwe

Images in the Book

Some of tables in the book may be hard to read in an ebook, so here are copies. If you see an image in the ebook that's hard to read, let me know the image's figure number and I'll add it here.

Google Ads Keyword Tool monthly searches for keywords

Image #27: The table shows the average number of monthly searches for a keyword. However, the data is fake. You must check your own keywords to find the number of searches.

Image #28: The table shows keyword data from Google Ads Keyword Planner and XYZ, a leading keyword research tool. I compare their data with actual data for a $10,000 per month campaign. Their data is useless. You must check your own keywords to find the number of searches.

Image #29: Google Ads also recommends the bids for keywords. However, their bids are too high. Don't rely on Google. Test your bids.

Image #34: My Google Ad Sense account's data from 2005 to 2019. As you can see, Google Ad Sense paid less and less over the years. From this, you can see that ads on your website will not make much money.