Updated Dec. 2018
Google, one of the world's largest marketing companies, doesn't believe in marketing. They launch product after product without any marketing, only to watch them sink.
When Google shut down Goggles, they said it was "due to lack of interest." No, it was lack of marketing. Nobody used it because nobody knew about it. Google never bothered to promote it on their huge advertising platform.
Google thinks if a product is good, it will become big on its own. That's how Google itself became big, right? Well, no. It doesn't work that way. The proof is the list below: over 115 abandoned Google products.
How did Google become big without marketing? If you put ten horses in a race, one will be the winner because one has to be the winner. If it wasn't this horse, it'd be another.
Google also kills successful products, such as Revolv. They bought it, shut it down, and kept the team. Revolv customers were angry.
Here's a list of dead Google products. Can you find your favorite?