Resume: Online Marketing with Analytics, SEO, PPC, and Social Media

Seeking

  • Director or VP of Online Marketing to build and direct a team in Search Engine Optimization (SEO), paid placement (PPC, pay-per-click, Google Adwords), Social Media, email, and analytics.

Summary

  • Develop strategies and training for agencies for analytics, SEO, PPC, email, and social media. Manage teams in SEO, PPC, and analytics.
  • Build complete online marketing strategy, incl. websites, landing pages, funnel analysis, multivariate testing, and analytics.
  • Create business strategy based on KPIs (Key Performance Indicators), incl. AOV (Average Order Value), LTV (Lifetime Value), CPA (Cost-per-Action), and CPL (Cost-per-Lead).
  • Set up and carry out SEO (Search Engine Optimization) strategy, including meta-tags, keyword research, links, 120-page SEO reports and monthly SEO service.
  • Set up and configure analytics in Omniture SiteCatalyst, Coremetrics Analytics, and Google Analytics
  • Set up and manage PPC (also called pay-per-click, paid placement, or paid search) strategy on Google Adwords, Yahoo!, Microsoft Bing, Facebook, and LinkedIn. Includes bid management, keyword research, ad creative, A/B split testing, etc.
  • Develop social media strategy in Facebook, Youtube, Twitter, LinkedIn, etc. with analytics tracking.
  • Optimize sites and pages with funnel analysis and multivariate testing (MVT).
  • Agency certification (and access to agency support teams) at Google, Yahoo! and Microsoft.
  • Wrote Search Engine Marketing (McGraw-Hill 2009, a book on how to use analytics to manage SEO and PPC. I regularly speak at conferences and events.
  • Developed and taught Search Marketing Professional, a 3-day course with certification by the Silicon Valley American Marketing Association (SV-AMA)
  • Co-founded two search marketing agencies: The-CCG-Group.com and Position2.com.
  • Manage the Omniture analytics strategy for Stanford University's School of Business (the MBA school) and the PPC for MIT's Opencourseware project. I developed the SEO and PPC strategies for a large SEM agency.

Skills

  • Wrote a major book on online marketing with Google Analytics, SEO, and PPC
  • Standard web tools, incl. HTML, Javascript, CSS. Wrote a top-seller in how to use HTML
  • Fluent in English, German, Danish, and Spanish.

Professional Positions

  • The CCG Group, Inc.. Palo Alto. December 2007-current. Cofounder and Director of Online Marketing. Developed the company's analytics, SEO, and PPC strategies. Clients include MIT, Stanford, Aveda, Cisco, OneMBA, Covad. At CCG, we've handled 212 clients in every industry: hotel, travel, cosmetics, business schools, consumer products, lawyers, cars, online games, real estate, restaurants, and many more. See The-CCG-Group.com
  • Position2, Inc.. Santa Clara. January 2006-November 2007. Director of Search Marketing. Co-founder of a Silicon Valley venture-funded startup. As the company's subject matter expert (SME), I created and directed the company's SEO, PPC, and analytics strategies. I trained a 65-person team in Bangalore, India.
  • Creative Consultants Group, LLC.. Palo Alto. July 2002-December 2005. Director of Digital Marketing. SEO, PPC, and analytics for clients.
  • Invio Software. Palo Alto. September 2001-November 2002. Webmaster. Invio was a SAN (storage area network) company. I built the company's website using XML with Epic XML editor. Used SEO to promote the site.
  • Dialpad.com. Santa Clara. March 2000-August 2001. Webmaster. I managed the web site as it grew to ten million users. I optimized it for search engines.
  • 1994 to 2000: I worked at a number of Silicon Valley companies, incl. Sun Microsystems, Brio Technology, Oracle, Silicon Graphics (SGI), Nippon Telephone and Telegraph (NTT), and others.

Presentations

  • I've spoken at many conferences and events, including AdTech Shanghai, eMetrics, BAM Conference. I've been the keynote speaker or lead speaker at conferences in Chicago, San Francisco, San Jose, Denmark, and Stanford.
  • See a list of conferences and events

Publications

Insider's SEO & PPC

Search Engine Marketing by Andreas Ramos and Stephanie Cota. How to use analytics to manage multichannel marketing (SEO, PPC, social networks, email, radio, TV, mobile, and other channels). McGraw-Hill, 2009. 267 pg. At Amazon, Borders, Barnes & Noble, and other bookstores. The China edition was published by Tsing Hua University Press, Beijing.

(McGraw-Hill, 2009. 267 pg. ISBN 978-0-07-159733-3. Illustrations, tables, index). Available at Amazon, Borders, Barnes & Noble, and other bookstores in North America, Europe, and Asia. See Insider-SEM.com

Insider's SEO & PPC

Search Marketing Professional 3-day course with certification by the Silicon Valley American Marketing Association (SV-AMA). Course fee = $2,100. I wrote the 400-page courseware and Powerpoint slides. Course covers business strategy, demand generation, digital marketing, e-commerce, email marketing, interactive marketing, internet marketing, online advertising and marketing, search marketing, search engine optimization, social media, web analytics, and web marketing. See Insider-SEM.com

Insider's SEO & PPC

Insider SEO & PPC, by Andreas Ramos and Stephanie Cota. How to use search engines to get qualified leads, prospects, and customers by building and managing SEO and PPC campaigns. Interviews with Google, Microsoft, Clicktracks Web Analytics, and others. 26 case studies. 47 tips & tricks.

(Second edition. Jain Publishing, 2006. 256 pg., 35 illustrations, tables, index. ISBN 2006 978-0875730882). Available at Amazon, Borders, Barnes & Noble, and so on.

Insider's Guide to SEO

Insider's Guide to SEO, by Andreas Ramos and Stephanie Cota. This was the first version. After a year, we updated it as a second edition (see the book above).

(Jain Publishing, 2004. 114 p., illustrated, with index and tables. ISBN 978-0875730516)

Hands-On Web Design

Hands-On Web Design, by Andreas Ramos. This came out in February 1996 and was one of the first books about HTML and web development. By 1998, there were hundreds of books on HTML, but I was one of the first. The book sold very well.

(Jain Publishing. 1996. 160 pages and 83 illustrations. ISBN 978-0875730769)

 

For a complete list, see books by Andreas

Education, Memberships, and Credentials

  • Agency Certification status with Google, Yahoo, and Microsoft
  • On the advisory board to two Silicon Valley startups
  • MA, University of Heidelberg, Germany
  • BA with Honors, University of Tennessee
  • And yes, I won the State Science Fair in high school.

Personal

  • My website is at andreas.com with 42,000 unique visitors every month. My monthly newsletter has 4,800 subscribers. My andreas blog has 1,400 subscribers.

Your Next Step: Contact Me