Resume for Andreas Ramos

Seeking

  • Senior position in global SEO

Summary

  • Manager of global SEO at Cisco
  • Author of ten books in SEO and digital marketing
  • Global thought leader in SEO and digital marketing
  • Over ten years experience in digital marketing, including branding, collateral, web site, content marketing, SEO, PPC (Google Adwords,) social media, content marketing, influencer marketing, and blogs across all marketing channels
  • Business strategies based on KPI metrics (Key Performance Indicators,) incl. click-through-rate (CTR,) conversion rates, AOV (Average Order Value,) LTV (Lifetime Value,) CPA (Cost-per-Action,) and CPL (Cost-per-Lead)
  • More than 15 years of active, hands-on expert SEO experience in both agency and client side in leading SEO specialists and analysts in teams in US, Europe, and Asia in a collaborative team-based environment. Hire, train, motivate, and lead teams
  • Results-driven leader with proven track record in digital & search marketing to extend brand presence & corporate marketing goals
  • Worked with web analytics tools, incl. Google Analytics, Adobe Ominiture, IBM Coremetrics
  • Worked with ABM (automated bid management) tools, incl. Kenshoo, Marin Software, Efficient Frontier
  • HTML skills include hand-coded W3C-compliant HTML, incl. page titles, meta tags, headers, body coding, tables, URL structure, link anchor text, and CSS
  • Co-founded and led two digital marketing agencies and led the digital marketing team at Acxiom
  • Author of The Big Book of Content Marketing (May 2013). Amazon Best Seller. Published in the USA via Amazon, in Europe by Betwin (Paris,) and Latin America by Editorial Jus (Mexico City)
  • Author of #TwitterBook (October, 2013). An ebook on how to use Twitter. What is it and how it works. Interviews with authors and experts. ISBN 978-0-9893600-4-3 USA. Available at Amazon
  • Author of Search Engine Marketing (September, 2009). How to use analytics to manage multichannel marketing (SEO, PPC, and other channels.) McGraw-Hill, 2009. At Amazon, Barnes & Noble, and other bookstores. Published in China by Tsinghua University Press, Beijing, 2010. Published in Taiwan by McGraw-Hill Taiwan, 2009
  • Author of SEO eBook (Feb. 2014). 53-page ebook on the changes at Google, Baidu, Yandex, and Bing and the future of SEO. Interviewed senior engineers and staff at Baidu and Yandex, along with former Google engineers. The ebook is published in cooperation with McGraw-Hill and is available at andreas.com
  • Technical reviewer for Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press, 3rd edition, September 2014), the authoritative book on enterprise SEO for global companies
  • And six additional books

Contact Andreas Ramos