Hmmm... It turns out Facebook Fan pages are RSS-enabled, which means I can use my andreas.com fan page as a blog. So now I'm wondering if I should continue my blog here or move over to that. 0 comments

Added a Facebook Group page. You can join that to get updates.

Still trying to get Google Analytics to track my Facebook fan page. If you've done this and it works, let me know how you did this. I'm writing documentation so everyone can do this. 0 comments

Another Google Social Media Fail?: Google is shutting down FTP access for Google Blogger. They claim only 0.5% of Blogger authors use FTP, but this 0.5% is also the most technical and the longtime users of Blogger.

You can read their comments to Google (Caution: Contains "language".) It's not pretty. Google annoyed yet another core audience. It got so bad that Google shut off the comments.

Blogging is one of the core tools of Social Media. Google desperately wants to become a social media company. So why infuriate their core users?

The alternative? Move to Wordpress. It's free, it has thousands of themes, and since it's hosted on your server, it can't be affected if the company shuts down. Over the next month, I'll look into this and move my blog.

What's next? A migration away from Gmail? Gmail has major design failures, such as the inability to sort email and (this is really weird) poor search capability. I'll wait for Titan and then see where to switch. 0 comments

Facebook = The Web?: The large companies are setting up websites in Facebook. By using FBML (Facebook Markup Language, similar to HTML), they can build websites inside Facebook.

To see a collection of corporate pages at Facebook, visit CustomFacebook.com and FacebookShowcase.net (thanks to Matt McDougall at Digital Marketing Inner Circle for telling me about the first one).

Up to now, SEO was all about being findable in Google. But now there's Facebook. 400m registered members; 200m log in daily; they spent 55 minutes daily in Facebook. What is your SEO strategy in Facebook? There are no meta-tags, no link counts. How is a company with 100,000 products going to have those products be findable in Facebook? SEO in 2010 is going to be a whole new game.

Labels: facebook, seo

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Google Talks about SEO: Google published their Google SEO Report Card. It's a review of the state of SEO for many Google products.

It's not a complete document. It only mentions a few generally-known items. Many SEO factors are not discussed at all, such as the off-page factors.

There are a few interesting items. It confirms (p. 9) that the meta-keyword tag isn't indexed. It also adds that the meta-description tag is not indexed. About half of the 49-page document discusses 301s and canonical URLs.

The report isn't useful for people who aren't expert in SEO. It doesn't explain much. It says nothing on overall strategy, the role of SEO in marketing, or deeper SEO issues. 0 comments

Marketing 2010: What's Up? I'm speaking March 10 at DMA Palo Alto on the latest in Google, what's up with Facebook,etc. Lots of secret stuff about Google and Facebook. You'll see stuff that you didn't even know existed. Includes a 90-minute workshop. More at DMANC.org. 0 comments