eMetrics Marketing Optimization: Produced by the American Marketing Association's Silicon Valley Chapter in conjunction with eMetrics Summit.

Speaker: Andreas Ramos, Director at The CCG Group. Author of Search Engine Marketing (McGraw-Hill, 2009).

Panelists: David Rogers, Senior Web Analytics Researcher at Paypal. Roslyn Layton, Director of Client Services at Coremetrics. Akin Arikan, Director of Product Strategy at Unica Corporation. Author of Multichannel Marketing. Bob Heyman, Chief Search Officer at Mediasmith. Author of Digital Engagement.

Hands-on experts in Coremetrics, Unica, Omniture, and Google Analytics discussed how analytics can manage multichannel marketing, including SEO, paid search, email, social networks, radio, TV, newspapers and mobile by using KPIs, UVP, and tracking URLs. Tuesday, May 5, 2009. Fairmont Hotel, San Jose, CA. 0 comments

Google launched yet another tool. This one appears to be a Facebook killer. Google may try to kill the social network sites (i.e., Facebook...) by offering a better solution (in other words, a more-available solution).

If you search for someone, you now see "Google Profiles" at the bottom of the results page. If she set up her Google Profile, you can click on her pix and see info about her. If you're in her Friends list, you can see her contact info. It would be very easy for Google to add chat messaging, email, gadgets, and more to this: yes, it can replace Facebook. Facebook is currently losing money, so Google could destroy them.

Try this: search for my full name (andreas ramos) and scroll to the bottom. There is info about me. It even includes pixs.

To set up your Profile, log into your Google acct (such as Gmail) and then go to Google.com/Profiles

Labels: google profiles

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How to Create Your Own Background in Twitter

- According to my analytics data, 32% of my users have monitors at 1024x768 pixel resolution, so I designed the sidebar to fit for those monitors. If you design for 1200-pixel monitors, your sidebar will be overlapped and look broken on smaller monitors (i.e., for 30% of your audience)
- Create a blank sheet that is 1600 pixels wide and 1200 pixels tall.
- In the left upper corner, create a box that is 120 pixels wide and 580 pixels tall.
- Or use this sample background image (I've drawn the box in it for you). Click the link, save the image to your computer, and open it in your graphics program. Delete my photos and text. Insert your photos and text.
- Save your new image in PNG format and upload your background. Use PNG format (not GIF or JPG) for the image (PNG is much sharper and clearer).
- In Twitter, go to Settings, select the Design tab, and click on "Change Background Image". Select your background and click Save Changes.

Read my previous Twitter posting for more info about Twitter and analytics. You can also follow me at Twitter.com/Andreas_Ramos. 0 comments