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Insider-SEM: Site for Search Engine Marketing (McGraw-Hill 2009)
 

Sunday, September 07, 2008  

Chrome: I gave it a week. Too buggy. Chrome lacks many basic features. I gave up and went back to Firefox. Google released Chrome without basic testing. It doesn't even work with YouTube and Google Adwords, which are Google's biggest properties. Google is using user feedback to find bugs and add features. This may be a good idea for a little startup, but Google? They want to take on Microsoft and they do this as a weekend project? I'll check in again in a few months. 1 comments

Saturday, September 06, 2008  

So that's how they did it? Google's Chrome was built by a 20-person team. What did they leave out? Well... testing. Does the thing work? Not very well. Try YouTube. The videos freeze within a few moments. At many sites, there is no audio. There are many minor bugs with Google Adwords and Google Analytics. Google released their browser without even testing it with the top ten websites, including their own sites. If this is how Google wants to beat Microsoft, well, Microsoft doesn't have to worry. 0 comments

Thursday, September 04, 2008  

Google Chrome: It's a new browser, yes, but it's more than that. We don't need yet another browser: there is IE, Firefox, and Opera. Chrome is faster and has a few clever things. But it's not just a browser: it's the beginning of the next generation of software. Open Chrome and create a few tabs. Grab a tab and drag it away from Chrome. It pulls off and opens like a new window. For web browsing, this is cute but not really useful. But... if that tab had a program in it, such as a text editor or a graphics program, you've effectively turned a web page into software. Click the "page" icon (next to the wrench icon). One of the items is "Create Application Shortcut". If your new web page is a tool, this item lets you turn that page into a clickable icon on your desktop. For example, open Google Adwords or Google Analytics and use the "Create Application Shortcut". Bingo. You now have Adwords as a clickable icon on your desktop. Adwords is now a program.

Chrome is Google's platform to run software within browsers. No more standalone software in a box or on a CD. This will have huge implications for the way software is released and distributed. And of course, it's a major threat to Microsoft (and, yes, Apple); a computer doesn't need a large operating system. It can have a simple desktop, only big enough to run a browser. That's exactly what the Google phone will be: a portable device that can run Chrome and all of Google's applications within Chrome. If a gPhone can do it, then desktop computers can do it. Goodbye Windows and Apple. 0 comments

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