SES SJ 2008 is the main trade show for the SEO/PPC industry. It was held last week in San Jose. Save yourself $2,500 and four days: Here are summaries of all sessions:
Day One,
Day Two,
Day Three,
Day Four.
The insider's view? Most of these presentations talk about trivial issues or they are based on ideas from one-to-two years ago. Only the presentation on Quality Score is up to date, but the speaker said too little to be useful.
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