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Insider-SEM: Site for Search Engine Marketing (McGraw-Hill 2009)

Friday, July 11, 2008

Okay, you know about analytics. Here's another item. Evidence-based marketing uses "best available scientific evidence" for decision-making. It's marketing based on facts, not gut feelings. It's now very easy to get data about your customers with analytics. For our new book Search Engine Marketing (McGraw-Hill, 2008), I worked with Roslyn Layton, MBA to develop the KPIs (key performance indicators) that measure the value of multichannel marketing. Roslyn continues to work in the field to refine the measures even further. Check out RoslynLayton.com. 0 comments

Wednesday, July 09, 2008

Coming soon! Insider-SEM.com 0 comments

Tuesday, July 01, 2008

Google/Yahoo/Microsoft (GYM) can now index Flash files. Adobe created a tool for the search engines that allows them to index the text content in Flash. 0 comments

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