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Insider-SEM: Site for Search Engine Marketing (McGraw-Hill 2009)
 

Sunday, August 26, 2007  

Search Engine Market Share for USA, Germany, Russia, China, Japan, UK, and Italy:

USA: Google 89%, Yahoo 6%, Microsoft 3%, Other 2%. US population is 303m with 211m users.

Germany: Google 95%, Yahoo 3%, MSN 1.5%. Germany population is 100m with 50m users.

Russia: Yandex 49%, Google 23%, Rambler 17%, Search.Mail.RU 5%, Microsoft 1%, Yahoo 0.4%, Other 3%. Population is 145m with 28m users.

China: Baidu 62%. Google 20%, Yahoo, 13%. Other 5% (Sina.com and Sohu.com). Population is 1.3 billion with 162m users (10% of the population) (USA 211m users). China is growing fast and will soon be the largest number of users.

Japan: Yahoo is the market leader (but I don't have market share numbers). 86m users.

UK: Google 79%, Yahoo 8%, Microsoft 5%, Ask 5%, Other 3%. UK population is 61m with 38m users.

Italy: Google 54%, Alice Search 13%, Microsoft 11%, Yahoo 10%, Libero Ricera 9%, Other 3%. Italy population is 56m with 31m users.

Numbers for USA is based on stats from our clients. Look at your stats: Google is 90%. Numbers for other countries are from "Search Marketing Standard" (Fall 2007). 0 comments

Friday, August 24, 2007  

Summary of SES San Jose 2007: Here are summaries of each session for each day: Day 1, Day 2, Day 3. 0 comments

Tuesday, August 21, 2007  

I was at Google tonight and talked with one of the engineers from the RSS Reader team. Someone asked me a few days ago how to add an RSS feed into a webpage. So I asked and he said you can use a Google Gadget for this. So I fooled around a bit and made this: my own newsfeed

You can create news topics in Google News on anything you like: people, your company, your company's products, etc., and then create an embeddable feed to put into your website. Very cool, no? 0 comments

Saturday, August 18, 2007  

SES San Jose 2007 starts on Monday. It's the main tradeshow for the SEO/PPC industry. The sessions that I'll attend: Monday: Universal Search (11a). Tues: Analytics (10:30), Site Architecture (4:45). All other hours, I'll be at our booth (10a-7p). Wens: At the booth (10-3:15), Ajax (3:15), SEO Reputation Problems (4:30). Thurs: Analytics (9a), More Analytics (10:45). Next week, I'll post my usual summary of SES. SES SJ 2007 0 comments

Friday, August 17, 2007  

Coffee Without the Coffee Maker: 1-2 teaspoons of ground coffee, add boiling water, and stir. After a few minutes, give it another stir. The grounds settle to the bottom. Works well with a car travel mug. Just dump in coffee & water, stir, and by the time you're on the road, it's time for coffee! Tip: Use coarse grind, not fine. The coarse grind falls to the bottom. 1 comments

Thursday, August 16, 2007  

A technical illustration of an SEO/PPC/Analytics process (click for a larger image!) 0 comments

Tuesday, August 14, 2007  

I wrote reviews of three books on Web analytics: Web Analytics an Hour a Day, by Avinash Kaushik. Web Analytics Demystified, by Eric Peterson. Actionable Web Analytics, by Jason Burby and Shane Atchison. 0 comments

Monday, August 13, 2007  

Google Radio: You can use Google to advertise on local AM/FM radio for only $2.14 per radio play.

Via Google, you can get a list of voice talents (people who do the voice for the radio) to do the ad between $100 and $1000. You listen to the result, ask for any changes, and then upload the result. You select the radio markets by city, genre (rap, classical, jazz, talk, etc.), demographics (age, sex, income, education), and other criteria. Use a unique URL so you can track the visits. Your ads will play on the radio.

We've been doing this for several clients. It works great; they get more business. The ads cost only $2.14 to play on the radio. 0 comments

Sunday, August 12, 2007  

Every day, I read 24 blogs to keep up with my industry. How to do this easily? Use an RSS reader. No ads. No popups. You can review headings of only the new items in dozens of blogs. If an item is interesting, you click it.

Blogs and many sites have RSS feeds, which means the content is sent out to RSS readers. You get an RSS reader (such as the free Google Reader at www.google.com/reader ). Open your favorite blog and click the orange tab in the URL bar. Or in the reader, add the blog's URL in the Subscribe box. Or, in the reader, use Search and find blogs that use RSS.

In Google Reader, you can set View to show only headings (click on List View). Instead of all items, see only new items (click New Items). Click on Feed Settings and assign the feeds to categories (these are like folders).

Throughout the day, the reader refreshes itself. New items show up.

This lets you collect all of your favorite blogs into one interface. The reader shows only headings, so there are no distracting photos or ads.

For your company, you can encourage customers to subscribe to your blog and use an RSS reader. When you have product updates, just post to the blog and your customers will see it. 0 comments

Friday, August 10, 2007  

Q. Okay, Google Maps has satellite images. With a good monitor, could I actually see people?

It depends. For some cities, Google has high-resolution images. For countryside and most areas, the images are low resolution.

In Google Maps, go to Palo Alto or San Francisco. Find a sports field at a high school or college and zoom in. You can see people on the track or standing around. Las Vegas has very high resolution images. You can easily see people walking around, laying by the pool, and so on.

Microsoft Virtual Earth has higher resolution than Google, but fewer locations. People are easily visible at the beach. Switch to bird's eye view and zoom in. You can see very good detail. In Microsoft Earth, you can see Stephanie sitting in my backyard. She loves to sit in the sun in a particular spot, and you can see that someone is sitting there. I think this may be the only case of an identifiable person in a satellite image.

These high resolution images has caused trouble: a few countries are furious that their oh-so-secret military installations can be seen by anyone. In some cases, Google has blurred the sites or lowered the resolution. A few months ago, I used Google Earth to find the North Korean missile launch site. North Korea may not like the photos, but Google is bigger than them. Check out Bermuda. Lots of details, boats, etc.

But why just stay on Earth? Go to the Moon! Google Moon And to Mars! Google Mars. 0 comments

Thursday, August 09, 2007  

Facebook is growing extremely fast now. 1.5 million per month. People are switching from LinkedIn to Facebook. It has more features and it's free. Link to me at Facebook.com

For more about Facebook, here's an article by Jeremiah Owyang. 0 comments

Tuesday, August 07, 2007  

Free online games at Kongregate.com. People create games and share them. Try Fancy Pants. Cute game. Try Desktop Tower Defense. Funny little game. 0 comments

Thursday, August 02, 2007  

I'm reading Casanova's diaries. A new edition was published a few months ago. His diary is an endless series of anecdotes and stories of his adventures in business, politics, affairs of the heart, and so on, told in a very charming and witty style. One of his most famous adventures was his jail break. He was imprisoned in the Doge's Palace at San Marco Square in Venice. Nobody had ever escaped, but he didn't care for prison life, so he broke out. Read some of the Comments at Amazon. 0 comments

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