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Insider-SEM: Site for Search Engine Marketing (McGraw-Hill 2009) 		 

Friday, March 05, 2010  

Facebook = The Web?: The large companies are setting up websites in Facebook. By using FBML (Facebook Markup Language, similar to HTML), they can build websites inside Facebook.

To see a collection of corporate pages at Facebook, visit CustomFacebook.com and FacebookShowcase.net (thanks to Matt McDougall at Digital Marketing Inner Circle for telling me about the first one).

Up to now, SEO was all about being findable in Google. But now there's Facebook. 400m registered members; 200m log in daily; they spent 55 minutes daily in Facebook. What is your SEO strategy in Facebook? There are no meta-tags, no link counts. How is a company with 100,000 products going to have those products be findable in Facebook? SEO in 2010 is going to be a whole new game.

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