Google's Real Time Search If you tweet, can you get into the top results at Google? Let's try this.

I searched Google for a hot topic, such as "apple tablet". There were no real-time results (RTR). iphone? SEO? No RTR. No RTR for "global warming".

Let's try "tiger woods." Bingo. Every few seconds, his latest girlfriend.

So, if you tweet about your product, how long will you last at the top of Google? Let's measure... about 17 seconds. After 17s, your tweet scrolls off the page. How many people were looking that moment at your tweet?

Two lessons: 1) Google has very few Twitter feeds. Global warming talks are going on right now in Copenhagen, with tens of thousands of demonstrators. Yet not even "global warming" shows up in RTR. Only Tiger Woods gets a real-time feed. Google talks RTR, but does very little. They're not going to turn Google into a secondary page for Twitter.

2) What company could have anything that can be presented in a feed such as Tiger Woods? His sponsors are laying low right now. And if you had something, you'd get only 17 seconds of placement.

By the way, you can put a twitter feed on your website. Go to Twitter.com/Badges.